Build a Better Soapbox
Designers are increasingly being asked to help clients sharpen their
value proposition and messaging in advance of developing any collateral.
With a research background, proven analytical skills and nearly two decades
of marketing experience, Michael works with design partners to build
strong brand platforms.
A COMMUNICATION STRATEGY REVIEW TYPICALLY CONSISTS OF:
A SWOT analysis based on interviews and/or surveys of internal leaders, clients, competitors, association representatives and other stakeholders
A comprehensive review of the literature and visual messaging used by the organization and its competitors
A formal brand profile identifying brand attributes and pillars,
the brand personality, the brand promise, the desired customer response
and the brand essence
Actionable recommendations on messaging and collateral development.